President Biden’s reelection campaign has dubbed former President Trump “Broke Don,” taking a strategy out of Trump’s playbook that his political rivals know all too well.
Trump has used nicknames — from “Little Marco” to “Crooked Hillary” to “Lyin’ Ted” — to put down a variety of opponents. For much of 2020, Biden’s moniker, courtesy of Trump, was “Sleepy Joe.”
Now, the Biden team is seeking to turn the tables in attempting to make one stick to Trump while it worked this week to highlight the former president’s lagging fundraising numbers in the 2024 race.
His campaign has put out a number of different types of messaging about what makes him better than Trump aside from this, but — surprise, surprise — you’re only aware of this one, because it grabs attention, which is why his team is trying it!
I made a negative comment about the tactic being discussed without prefacing it with a bunch of caveats and disclaimers so obviously I must be ignorant of all the other messaging they’ve put out. Very presumptuous.