With no communication from the company, publishers relying on Facebook traffic are at the mercy of the inscrutable algorithm. Data shows an apparent change at Facebook in May caused website traffic to tank at some news sites.
With no communication from the company, publishers relying on Facebook traffic are at the mercy of the inscrutable algorithm. Data shows an apparent change at Facebook in May caused website traffic to tank at some news sites.
TL,DR version… put too many eggs in their Facebook basket and are upset some got scrambled.
Publishers want transparency… why should they get transparency with what Facebook is doing, they’re no more special than everybody else who is at the whim of Meta.
So they were kind of warned since it’s not a secret and thus it shouldn’t have been a surprise.
And yet, they discount that Facebook has provided a lot of value back to them because the article also says Publishers claim roughly 25% of their traffic comes from Facebook.
I’d hazard a guess it’s a test to see if they can dump news because of things like in Canada with their “Online News Act” and California’s “California Journalism Preservation Act” which does the same thing, making Facebook pay to pass the news on to users.
I’m not trying to make excuses for Facebook, they are a huge privacy nightmare that has far too many people hooked to them, but forcing them to pay for news is ridiculous when you consider they aren’t just taking those companies’ news and posting it, those sites and owners have Facebook share buttons they installed on their websites themselves.
Basically, they want their cake and to eat it too.
I remember a few years they were crying because Facebook was stealing their traffic, people didn’t go to the websites to read the news, so they didn’t click ads. Facebook was basically stealing their money!!!
The problem is that this view is shortsighted, because with these new laws you talk about, people still don’t go to news websites, and in fact get their news from alternative sources (and most of them, not good).
So now they are crying, again, but for the opposite reason.
This is extremely concerning; publishers are “special,” in that they have plenty of money, in most cases. Wrt fb wanting to move primarily to videos, this is likely to push my q-adjacent family members full q.