The answer seems fairly obvious to me if they really want to improve search results: blanket ban any domain owned by any company known to engage in blatant SEO spam, let them appeal after 6 months. The fact that isn’t done means Google sees profit in allowing SEO spam to exist as long as it doesn’t push too many people away.

So… Most of the web?

If Google keeps listing the battle, hopefully other search engines can arise. Bigger variety would help with combating SEO, cause if you have 3 or 4 alternatives, it becomes harder to game all of them

Google doesn’t want its search to be bad? News to me

This is the best summary I could come up with:

Overall, the update intends to improve Google’s ranking systems to downrank pages that were “created for search engines instead of for people,” the company’s announcement explains.

That is, sites that have a poor user experience or that were seemingly designed to match a very specific search query will be impacted.

This could impact web pages that pretend to offer answers to popular search queries, but don’t actually provide much value to the end user.

Google tells us the ranking changes will “directly address low-quality AI-generated content that’s designed to attract clicks, but that doesn’t add much original value,” according to spokesperson Jennifer Kutz.

The ultimate goal is reducing the presence of pages that feel unsatisfying, and lack original content,” she said.

Google says it’s publishing its policy two months in advance of enforcement on May 5 to give site owners time to make changes.

The original article contains 756 words, the summary contains 144 words. Saved 81%. I’m a bot and I’m open source!