If the performance weakness continues for a week or two, the agency would start recommending decreasing spend with Reddit or directing it to other platforms.
After the blackout, we will be closely monitoring user behavior on Reddit and guide clients when we can unpause,” said Freddy Dabaghi, managing director at Stagwell-backed Crispin Porter Bogusky, which has asked clients to stop campaigns, depending on their client goals.
As of ~4 months ago, there are way more than 100,000 subs (over 2 million) the vast majority of those have less than 4 posts. We only care about active subreddits. The majority of the 9000 subs are the ones we care about. https://github.com/chapmanjacobd/reddit_mining/blob/main/insights.md