I think the I3 was a misstep in that people were crying out for a small electric car… but brand new BMW money is also Tesla money. It wasnt that the I3 wasnt what the market was crying out for, it was just from a manufacturer with too much badge, not enough value.
I dunno, BMW also made the i3 and then let it wither on the vine. We’ll see how they price/market/support it.
I think the I3 was a misstep in that people were crying out for a small electric car… but brand new BMW money is also Tesla money. It wasnt that the I3 wasnt what the market was crying out for, it was just from a manufacturer with too much badge, not enough value.