From the article:
“According to an analysis released Friday by the television analytics company Antenna, the streaming giant posted four of its best days of U.S. acquisition ever with nearly 100,000 daily sign-ups on May 26 and May 27, a few days after it started to curb password sharing. It netted 73,000 new daily sign-ups on average after the crackdown, marking a 102 percent increase over the prior 60-day average. The ratio of sign-ups to cancels also increased, Antenna found, indicating that new subscriptions outpaced cancellations.”
Emphasis mine
For sure.
The last year of constant recession-expectation, and the tightening of lending/support for big tech is leading to a lot of circling of the short-term profitability wagons.