They’ve hired a PR firm to address, in the firm’s words, the problem of “How did the world’s greatest love story in Jesus become known as a hate group?”
More like how did “my dad’s gonna torture you forever unless you believe this hogwash” turn into “the world’s greatest love story?”
They made up their own story because they didn’t like the original with its reality of there being no afterlife + hell being a graveyard on earth for people mourning those they failed to respect, honor and love in life / heaven being a place on earth accessed via a mindset of what essentially boils down to communism - all of which is hard to exploit for power and profit without some switcheroo…
And to answer the articles question: turning on fellow christians might have something to do with it.
More like how did “my dad’s gonna torture you forever unless you believe this hogwash” turn into “the world’s greatest love story?”
They made up their own story because they didn’t like the original with its reality of there being no afterlife + hell being a graveyard on earth for people mourning those they failed to respect, honor and love in life / heaven being a place on earth accessed via a mindset of what essentially boils down to communism - all of which is hard to exploit for power and profit without some switcheroo…
And to answer the articles question: turning on fellow christians might have something to do with it.
When he married the hooker, duh