What’s your data really worth? | Proton
proton.me
Your data is valuable. And that’s exactly why you should keep it safe by using privacy-focused services.

Comment

Well, this articles promotes Protons’ products a bit, but the info is interesting anyway.

Summary

The article discusses the value of your data to big tech companies, mainly focusing on Google and Facebook.

Key Points:

  • Facebook: Makes $42.34 per user globally, with US/Canada users valued much higher at $217.26. They recently offered an ad-free option for €9.99/month, suggesting a higher internal valuation.
  • Google: Earns around $47 per user globally from Search ads, but this varies greatly by region (US users generate $393).
  • Other Big Tech: Amazon, Apple, Microsoft also generate billions from ads.
  • Beyond ads: Data is sold in less obvious ways (ISPs, car companies, grocery stores). Black market prices exist for stolen data (credit cards, etc.).
  • Total value: Hundreds of dollars per year are extracted from each user by various companies.
  • Privacy concerns: The article questions the ethical implications of big tech profiting from user data without informed consent. It emphasizes the importance of privacy and using encrypted services like Proton to protect your data.

Overall, the article urges readers to be aware of the value of their data and take steps to protect it from exploitation.

  • bionicjoey@lemmy.caEnglish
    33·
    11 months ago

    Facebook: Makes $42.34 per user globally, with US/Canada users valued much higher at $217.26. They recently offered an ad-free option for €9.99/month, suggesting a higher internal valuation.

    The key thing to remember is that all ads are tracking, but not all tracking is ads. They make you pay to not have ads shoved in your face, but they are still harvesting all of your data.

    • massive_bereavement@kbin.social
      9·
      11 months ago

      Pregnant women tend to be valued 2x, as they will take purchase decisions for a family for a long period.

      If you want to mess with your friends, say congratulations to your pregnancy! On a message in sns.

    • Nightwatch Admin@feddit.nlEnglish
      64·
      11 months ago

      Exactly! I have less issues with ads than with stalking tracking , some ads are even sorta useful.

      • bionicjoey@lemmy.caEnglish
        17·
        11 months ago

        Nah fuck ads. They are psychological warfare designed to extract money from the plebs.

        • Nightwatch Admin@feddit.nlEnglish
          61·
          11 months ago

          I have less issues, not none :) There are sites that do this properly, eg the dutch tech site Tweakers.net - smaller ads no popups, no tracking, no flashing etc