So, there are only a few apps for the headset at the moment and they are all first party. Apple needs developers to make apps for the headset before they start selling it in mass.
If they do not have apps for it, then people will see a “dead” ecosystem and possibly view it as a failed product.
They priced it at a point where consumers won’t really get it, but devs will. At least larger devs will. Selling it, shows the devs that it’s ready for the market and encourages them to get in early so they can possibly catch the wave of new users.
Once there are a decent amount and variety of apps for the headset, they will sell a slightly trimmed down version for significantly less.
What do you think?
To me it’s by far the most “Gen-1” product Apple has shown in a long time. I saw someone say that it feels like they wanted to make AR glasses but the tech wasn’t ready yet, and I have to agree. I do hope it will succeed, but I’ll need to see the next few iterations to be really sold on it.