You all remember just a few weeks ago when Sony ripped away a bunch of movies and TV shows people “owned”? This ad is on Amazon. You can’t “own” it on Prime. You can just access it until they lose the license. How can they get away with lying like this?
That is what they pretend it is, but sales like that are intended to be FOMO to convince people who were reluctant to buy ‘just in case because it is so cheap’. Like not even someone who balks at the price, just someone doesn’t want to risk changing their mind later.
That is how companies entice people to buy things they were not even interested in before the sale.
For sure. An implied sense of false urgency is the point of sales in general. There’s all sorts of psychology around manipulating people into buying things.
I just think that acting as if there is some sort of grammatical error or gap in logic is missing the fact that in language, people imply things. And an ad implying “you’re going to buy this, so you better do it while costs less” isn’t too hard to follow.