All companies care about is profit margin. This is why automotive companies are so focused on trucks and SUVs. These vehicles cost a bit more to produce but can be sold at multiple times the additional investment.
When electric vehicles took off they were a status symbol and sold primarily to luxury car buyers. US manufacturers beholden to share holder value will never focus on affordable transportation. This is why China will eventually eclipse the US in electric vehicles.
All companies care about is profit margin. This is why automotive companies are so focused on trucks and SUVs. These vehicles cost a bit more to produce but can be sold at multiple times the additional investment. When electric vehicles took off they were a status symbol and sold primarily to luxury car buyers. US manufacturers beholden to share holder value will never focus on affordable transportation. This is why China will eventually eclipse the US in electric vehicles.