US20230388589A1 - Hdmi customized ad insertion - Google Patents
patents.google.com
Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for ad insertion by a display device coupled to a media device via a high-definition media interface (HDMI) connection, where the media device provides media content and/or a control signal. When the media device pauses the media content, the display device can determine that a pause event has occurred and insert an ad shown on the display device. Further, some embodiments include determining the context and/or content of the media content that is paused, and determining an ad that is customized to the determined context and/or content to be displayed on the display device. In some embodiments, the display device can determine additional information from the control signal that may also be used to determine the ad to be displayed on the display device.
  • RiderExMachina
    5·
    7 months ago

    Basically: if the Roku device detects it is not actively playing a video, it will show ads. Whether or not this will happen while your TV is set to another input that doesn’t contain a Roku device isn’t clear based on the skimming I did through the diagrams.

    • mosiacmango@lemm.ee
      4·
      7 months ago

      This is for roku TVs, which are TVs fhey sell with intergrated roku media players.

      This patent will affect anything plugged into the TVs hdmi ports. Apple tv? Xbox? Whatever, it reads the hdmi pause state and then uses it built in roku player to overlay ads on your screen.