Recent example is Intel dropping the i from their CPU branding. What was an Intel Core i7 is now an “Intel Core Ultra 7”. This is a bizarre choice. The i3, i5, and i7 branding is very much a household name, and they’re just throwing that away.

Infinitely worse, they’ve also thrown out their low end Pentium and Celeron CPU branding. Now they’re simply calling them all a generic “Intel Processor”. What the actual fuck? People avoid Pentiums and Celerons because they’re widely regarded the absolute bottom of the silicon barrel. Now instead of “don’t get a Celeron, it’s practically e-waste” it’s going to be “don’t get an INTEL PROCESSOR, it’s practically e-waste”. Holy shit.

A bunch of rich fucking failchildren got paid the big bucks for these ideas meanwhile I’m making min wage working infinitely harder while actually producing a non-negative surplus value for my employer to steal.

  • lorty
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    8 months ago

    They are paid six figures do they have to come up with “bold” and “groundbreaking” rebrands that are counterproductive.

    • TreadOnMe [none/use name]@hexbear.net
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      8 months ago

      They aren’t counter productive, the point is to obfuscate enough to pretend that there are real consumer changes in a stagnant market.

      It is counterproductive to product innovation and consumer selection, it is not counter productive for capital accumulation, which is the only thing that matters.