Digital menu boards will offer discounts and value deals on different items during slower periods of the day, Wendy's said.
  • Wendy’s is walking back suggestions it will start surge-pricing burgers and fries.
  • On an earnings call, the company’s CEO said it would begin experimenting with “features like dynamic pricing.”
  • Wendy’s later said its dynamic pricing wouldn’t raise prices and would only offer discounts.

Wendy’s on Tuesday appeared to walk back comments from CEO Kirk Tanner that prompted widespread reports — and backlash — over the idea that the company would be introducing surge pricing for burgers and fries.

  • crusa187
    181·
    4 months ago

    lmao, they spent $20mil to build the new pricing software, but tooootally not going to use it now. k.

    • FuglyDuck@lemmy.worldEnglish
      101·
      4 months ago

      They’re gonna do what kohls does. Jack the prices to always offer a “discount”. When they double the prices and then offer a 40% discount, make sure to use the shocked piccachu meme. (And when they surge away the discount… the shocked Richu meme,)

      They’ll probably slowly jack the rates between now and roll out to avoid anyone noticing too much.

      Because they think we’re idiots