Omg. How long until we all have to install programs that can run any app on a computer by emulating a phone environment?

Instead of opening a browser and going to a website, instead we open a VM running phone OS, then go to the installed app.

I know the technology already exists to do this, by the way.

But will the next step then be, "well, the VM hogs a lot of memory, and makes the experience laggy. We are losing usage and customer data harvesting is down. Plus we now have to support an almost infinite number of environments. Or we lock it down so everyone has to have different specific VMs for each app. Or, or, how about this…

We make our lives easier and design a progressive webapp that works in almost any browser and can be used on any hardware that can run a modern browser. Sure, our competitors may copy us, but think of all we can save in development costs! And think of all the increased customer engagement we can benefit from! We just have to rebrand it so everyone thinks it’s new and shiny and not just a website."