For some reason I think of it as an older concept. Now Starbucks and coffee chains are popular.
Seinfeld on instant coffee https://youtu.be/uDrh5pujB9I?si=VdlVEREjMTNd2Bs7
Highlighting carlcook’s advice:
dissolve in cold water, ONLY THEN add hot water. The rationale behind it is that aromatics evaporate too quickly when the instant powder is infused with too/boiling hot water.
My father-in-law prefers it. I have pretty good coffee here at the house, not excellent, but pretty good 2nd wave stuff. He hates it and wants Folger’s crystals. I use it when backpacking. I’m not carrying beans, a grinder, and an aeropress over a mountain. Fuck that.