Apple will no longer fix the $17,000 gold Apple Watch::The original Apple Watch models, including the $10,000-plus 18-karat gold Edition that Beyoncé wore, are now officially obsolete and won’t get parts, repair, or replacement services.

  • @M500
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    1307 months ago

    Well, it’s not a brain dead purchase when $20k doesn’t even register for you.

    Got $500,000,000 in the bank? Who cares?

    You family has billions and you just have an unlimited alllowance. Who cares.

    That’s who this is for.

    With that being said, Apple did it for one year and I think it was just a marketing stunt. Everyone talked about it and now people know what an Apple Watch is.

    • @DJDarren@thelemmy.club
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      316 months ago

      Apple did it for one year and I think it was just a marketing stunt

      That’s exactly what it was. They never expected to sell many, just get the headlines for making a “luxury” watch that could “compete” with the likes of Rolex. That some ultra-wealthy people went out and bought one was just a bonus.

      • MeanEYE
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        96 months ago

        And now its built-in obsolescence is being paraded around pointing out why no one should buy such a thing ever again.

      • @M500
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        56 months ago

        They didn’t even carry them at all of their stores.

        I did get to wear one once, and only did so I could say I wore a watch that cost more than my car.

    • @VelociCatTurd@lemmy.world
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      87 months ago

      It is for those with more money than sense, 100%. No matter how much money you have, it’s not going to solve the problem of it being incompatible with a newer iPhone. And that makes anyone who bought this a clown.

      • @erwan
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        76 months ago

        The point is that for them, it doesn’t matter if the watch is obsolete and ends up in a drawer after a few years. They’ll just buy a new one.

        For them 20k is like $20 for you.

        • @KairuByte@lemmy.dbzer0.com
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          76 months ago

          You’re actually off by a lot more than you realize.

          Average US income is about $31.2k, Beyoncé (who bought one) has an income of about $90m.

          Meaning $20k to her is around $0.64 in relative wealth to the average person.

          Literally pennies.

    • @Hackerman_uwu@lemmy.world
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      26 months ago

      That’s accurate I think but the departure point here is where Apple was making noises about delivering ‘premium jewellery’ or some such spiel.

      Rolex, Omega, etc. all support their products for life and beyond. I’m still able to get my dads Speedmaster from the 60s serviced, heck my daily driver Seiko Pepsi from the 80s still has parts available.

      Apple can easily afford this level of support which makes it kind of iffy that they don’t.