If you get a message from someone you never matched with on Tinder, it’s not a glitch — it’s part of the app’s expensive new subscription plan that it teased earlier this year, which allows “power users” to send unsolicited messages to non-matches for the small fee of $499 per month.

That landscape, in fact, is largely populated by apps owned by Tinder’s parent company: as Bloomberg notes, Match Group Inc. not only owns the popular swiping app, but also Match.com, OKCupid, Hinge, and The League.

Match Group CEO Bernard Kim referred to Tinder’s subscriptions as “low-hanging fruit” meant to compete with other, pricier services, though that was before this $6,000-per-year tier dropped.

  • Landrin201
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    1 year ago

    No, you just heavily implied it. If you didn’t mean to then you need to edit you comment. And I laid out how I clearly disagree with the idea that this is “aimed at creeps,” because it’s aimed at people who have been made desperate by the predatory nature of Tinder’s algorithm. Desperation doesn’t necessarily make someone creepy, but it does make Tinder a lot of money.

    Also, why are you making it seem like someone sending a message to someone else on a dating app is somehow a kind of, like, assault? You’re using very aggressive language to describe normal behavior by people trying to date, AKA talking to other people who they may be interested in