The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

  • HughJanusEnglish
    11·
    1 year ago

    no ongoing cost to the manufacturer

    The “ongoing cost” is manufacturing diversity. It costs more money to put heated seats in one car and not in another than it does to put them in all of them and allow the people who want them to simply pay to activate them.

    That being said, it is a fixed cost, and should be a one-time purchase. Or at least offered as an option. At least Tesla does this correcrly.