Or alternatively you can simply ditch all those esoteric concepts like “intention”, “mind”, “consciousness” and the likes, rework/ditch concepts relying on the esoteric concepts, and analyse what you find based on behaviour alone.

If you do this towards automaticity, you’ll simply find something that overlaps quite a bit with conditioning. Perhaps it’s time to rev up those Pavlov and Skinner books.

So while I don’t deny the concept of automaticity, I think that it’s the wrong way to handle those phenomena. (I do agree with the author however that phenomenology sounds silly.)