Billionaire Elon Musk's decision to rebrand Twitter as X could be complicated legally: companies including Meta and Microsoft already have intellectual property rights to the same letter.
My understanding is that sometimes companies will file trademark lawsuits because if they fail to be seen as defending their brand, they can lose their exclusive rights. There certainly have been some pretty ridiculous cases where brand confusion would in no way be a credible issue.
I don’t know if MS or Meta are in a position vis-à-vis their trademarks to sue.
I do know, however, that Elon did in fact use the X Windows logo. I know it was just stolen from a font set, but if X Windows was a commercial product with corporate lawyers, I bet they’d have a case.
My understanding is that sometimes companies will file trademark lawsuits because if they fail to be seen as defending their brand, they can lose their exclusive rights. There certainly have been some pretty ridiculous cases where brand confusion would in no way be a credible issue.
I don’t know if MS or Meta are in a position vis-à-vis their trademarks to sue.
I do know, however, that Elon did in fact use the X Windows logo. I know it was just stolen from a font set, but if X Windows was a commercial product with corporate lawyers, I bet they’d have a case.