Enough people need to reduce meat consumption and realize there are alternatives (and make it interesting to innovate alternatives for meat – just look at the explosion of alternatives over the last five years). They also contribute to creating awareness around this subject, influencing others to change or at least consider changing their behaviour.
Because in the end you need enough support to enact changes such as a meat tax. This has been tried in the Netherlands, but there still isn’t sufficient support to introduce this.
It’s both.
Enough people need to reduce meat consumption and realize there are alternatives (and make it interesting to innovate alternatives for meat – just look at the explosion of alternatives over the last five years). They also contribute to creating awareness around this subject, influencing others to change or at least consider changing their behaviour.
Because in the end you need enough support to enact changes such as a meat tax. This has been tried in the Netherlands, but there still isn’t sufficient support to introduce this.