Tesla Cybertruck appears to be facing significant sales challenges. After initial hype faded, and over a million reservations turned out to be as real as unicorns, Tesla is now enabling leasing options and free upgrades to move its inventory of the futuristic pickup truck. The company’s recent silence on the Cybertruck, even omitting it from their earnings call, speaks volumes about the situation.

Tesla initially projected sales of 500,000 Cybertrucks annually and established production capacity at the Giga Texas for 250,000 units per year. After working through the initial reservation backlog with fewer than 40,000 deliveries, the automaker is now struggling to sell the remaining vehicles.

    • rumba@lemmy.zip
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      1 hour ago

      Fire the CEO, for him to sell all his stock, recall all the trucks and go over them with a fine tooth comb for quality issues, force them all through safety tests and fix anything that’s unsafe, lower the price by 40%…, get rid of the tracking bullshit, You’ll still have a uglyAF “truck” but it might just be sellable.

    • MrMcGasion@lemmy.world
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      1 hour ago

      Fire your CEO.

      Out of a canon, through some flaming rings, and into an empty bucket of water. If I have to watch a clown-show, at least make it entertaining.