There’s absolutely a need for a public space for friends, businesses, venues, city halls, journalists, et al to congregate. It used to be a literal town hall, radio, newspapers, and weekly periodicals. And then AOL, MySpace, Facebook, Twitter, and Instagram. All of these need some sort of funding to operate efficiently - either by tax payers, subscriptions, or advertising. This need for funding is what screws everything up.

There also used to be a time when Instagram was relevant. Then they introduced the algorithmic timeline, which meant I wouldn’t see event announcements for days after they occurred. Advertisers want results so engagement is more important than informing the public. If someone finds what they want at the top of their feed and clicks out of the app, that’s less opportunity to show ads.

Twitter used to be the best way to find out what was happening in real time in my immediate vicinity. Places stopped posting on there, the algorithm took over, then you know who took over. I’m hopeful about Bluesky but I’m not sure how they’re paying the bills.

This might not cover all the venues but you might be able to find booking agents with newsletters you can subscribe to. Promoting concerts should be one of those things where venues are desperate to use all sorts of platforms to get people in the door. Local radio stations are usually pretty good at promoting smaller shows on their websites too. My local newspaper is actually one of my best resources for discovering new venues and pop ups.

One of my local breweries was publishing an rss calendar feed for their weekly events. This was awesome until their “subscription” expired at the end of the year (not sure why they don’t just have a google calendar). I should speak with the owner to see what her reasoning was. My suspicion is that they want to track engagement on Instagram and the newsletters.

On the other hand, we have the essentially donation-funded fediverse. I’ve been wanting to see servers pop up to host certain things. For example, something like montreal-gov.social and montreal-shows.social where there’s dedicated federated instances for public congregation. I’m not sure if there’s a calendar function in the fediverse but it would seem reasonable to invest effort in. I’m really hoping this is the direction we’re going in. It just makes a lot of sense.