They had a garbage new media strategy too, they spent a million dollars on a set for a podcast that didn’t break a million views (Joe Rogan’s Trump episode had 37M last I checked). They paid Oprah 6M for her appearance.

God knows what the Cheneys were charging for their appearances.

But in any case, the root of the problem was their platform; there is no way even the most talented campaign surrogate can dress up “We’re gonna close the border, be tougher on crime, and give tax breaks to small businesses. We will remain Israel’s closest ally” in a way that increases the democrat’s votes.