Honda has pledged to invest $64 billion to develop seven bespoke electric vehicles, which it plans to launch by 2030 on its way to selling only EVs and fuel-cell vehicles after 2040. However, there doesn’t seem to be a consensus within the company that there is enough demand for EVs, which is reflected in its limited selection of available battery-powered models.
This is true for Japan’s home market but also for North America, where Honda sells two vehicles (the Prologue and the Acura ZDX), both of which are made by General Motors on the Ultium platform. Whenever Honda’s top executives come out to speak about selling fully electric vehicles, it always sounds like a mixed message that, in part, reaffirms the brand’s commitment to electrification while also suggesting it’s not yet convinced this is the way.
Yeah, that’s kind of why I got the RAV4 Prime in the end although I would love to replace it with a full EV eventually. I have fairly specific requirements because my folks live in the mountain about 300 miles away round trip and I need to be able to day trip it in an emergency (and 400 miles range ≠ 400 miles freeway range).