• Peloton is introducing a $95 “used equipment activation fee” for bikes purchased from outside its official channels in the US and Canada, aiming to boost revenue and maintain onboarding quality for new subscribers.
  • The fee has sparked criticism as it reduces the cost savings typically associated with buying secondhand equipment and diverges from practices in other industries, potentially discouraging used market purchases.
  • Peloton’s hardware sales continue to decline, but subscription revenue has seen slight growth; the company still faces financial struggles despite cost-cutting measures and layoffs.
  • bigkahuna1986
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    4 months ago

    flash the bike with an aftermarket software.

    Not a phrase I’d ever thought I’d hear.

    • anivia
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      4 months ago

      Given how ebikes are becoming more popular every year, and all manufacturers are locking them down with canbus, you’re gonna hear that phrase a lot in the future