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They really should. But it’s up in the air as to if they really do it.
Google has been known to pay and keep their spots.
Sorry, but I hate all these articles about what corporations “considered” doing. Corporations consider all kinds of things every day, they spend serious money considering every possibility to find the most profitable outcome. It’s a nice pat on the back for DDG, but other than that it has no real bearing on anything or anyone at all. It isn’t news.
Again, sorry, but these kinds of articles seem to be getting more common lately and I had to say it.