the more difficult Ticketmaster ostensibly makes it to buy tickets, the easier it is for dedicated professionals to buy them while fans are left disappointed.

Key takeaway here. The entire thing needs a rehaul. All the “solutions” they implement just makes it harder for the legit buyers and easier for the professional scalpers. Remove resale fees and keep resale ticket prices the same as the original ticket and that will at least lessen scalping on the ticketmaster site itself. Of course they’re not gonna do that, because they earn from the scalping as well with the fees.