This feels like a grift. Anyone 100% certain it’s not cause this is ungodly expensive and it’s going towards something that is unlikely to happen for the foreseeable future. I guarantee you a single hospital in Gaza won’t be rebuilt for a long time.
On some level, who knows? But the guy behind is a well known Palestinian activist and filmmaker, and the company is set up via Palestine House, which itself is a registered and legit charity, as a social impact company.
I’ve had these a couple of times as quite a few local newsagents and corner shops stock them in my area and they’re only about 60p more expensive that a can of Coca-Cola. Not enough to make a difference, but then I only buy a can of cola now and again, I’m not buying cases or anything.
There’s a number of other ones created by Palestine Drinks too that are in the same shops. That company is Swedish and a much larger business, whose owner has had a number of businesses creating products for local Middle-East markets and BDS friendly products. I remember reading seeing an interview with him quite a while back and the point was that fizzy, sugary canned drinks have a very high profit margin once you can produce them at scale, so if you’re trying to create a product that generates revenue for a cause then they’re a great fit. So I’m guessing that Gaza Cola’s smaller production and distrubution is more costly at the moment, but also that the mark up is kind of the point.
On the hospital rebuilding, you’re right, that isn’t going to happen anytime soon. But it also says 100% of profit to humanitarian aid, so they’ve got some wiggle room there to fund less grandiose (and possibly more depressing, less hopeful) aid like basic equipment and medicine etc.
Fair. I’m glad it seems my concerns were seemingly unfounded. Thank you for the response.
No problem.
Read the full story here and judge it for yourself
IMO it looks legit (enough)
needs a distributor in burgerland!!!
I’ll keep drinking that garbage 
At first glance I thought coca-cola was whitewashing or something.
Question is where and how do they produce it. The website has no info.
Even if they’ve nailed down a producer and supplier that can scale, which reading between the lines of the interview it sounds like they’ve struggled with in the past at least, you might not publicly find out who it’s produced by. The drinks industry producing things like fizzy and energy drinks is pretty secretive. Partly because people would be pissed if they knew what the markup was compared to the manufacturing cost, partly because recipes have always been closely guarded (as much for more for not revealing the crap in them as because they’re so valuable), and partly because the really big brands can pretty much wreck your business by blacklisting you, so producers with a bigger contract that they’re dependent on often don’t want to openly discuss the other brands they produce (often almost identical) product for that might eat into the big brands’ market share even a little bit.
This happens in other industries too of course. Things like packet-meals for supermarket chains, biscuits, and things like sunglasses are the same way.
Next time I pick up a can, I’ll have a look and see if there’s a current ‘produced by’ small print on the can.
