The digital space in Russia is undergoing rapid changes, especially after YouTube’s audience dropped by 5 million users over the past year. The shift from global video hosting platforms like YouTube to local alternatives such as Telegram, VK Video, and Rutube signals significant structural changes in user behavior.

Main Reasons for YouTube’s Decline

Key factors include:

• YouTube restrictions and performance issues in Russia.
• Growing popularity of local video platforms with better content adaptation.

Emergence of Local Leaders

Telegram, VK, and Rutube have taken advantage of YouTube’s challenges and emerged as dominant players. Their recommendation systems and localized content have significantly improved user experiences.

Forecast

Further decline in YouTube’s popularity is expected, with local platforms solidifying their presence amidst political and economic pressures.

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Bibliography:

1. Mediascope Report: “Аудитория YouTube снизилась на 5 млн человек за год” - Mediascope, 2024.
2. Telegram Growth Analysis: Comparative Analysis of Social Media Usage in Russia, 2023.
3. VK Video and Rutube Developments: The rise of local media platforms in Russia, 2024.

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Hashtags:

#YouTubeDecline #MediaAnalysis #VKVideo #Rutube #TelegramGrowth #RussiaMedia #DigitalTransformation #ContentPlatforms

The article on Habr discusses the decline in YouTube’s audience in Russia, which decreased by 5 million users in one year, dropping to 47 million. In contrast, platforms like Telegram and VK saw significant growth, largely due to improved content delivery and recommendation systems. The shift away from YouTube is attributed to performance issues in Russia, leading users to alternatives like VK Video and Rutube. Experts predict that YouTube’s popularity in Russia will continue to decline.

For more details, you can view the full article here.

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