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The only option is to go for a different brand altogether, and many customers aren’t interested in doing that. Especially if the brand is something people associate with their identity, like BMW.
And BMW knows their market will pay a subscription to maintain that identity.
The issue is completely different: we have much too high entry barriers into that market. For good reason, some might say, but I think that a straightforward, standardized, inexpensive safety testing and certification process would make it easy for a lot of people to build their own cars or just electrify used cars. Instead we are stuck to very few manufacturers, even fewer shops that can electrify a car…
Bullshit, 100% blame can be put on these companies.
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