Tenants of the high-rise in New Rochelle, New York, want to abandon the name which has at times affected real estate value

In February the New York Times reported that after Trump became president the value of apartments in buildings bearing his name had underperformed market value. Buildings which had stripped the Trump name had seen their value shoot back up.
“This analysis clearly identifies that it is the Trump brand that is responsible for the value deterioration,” an economist told the Times.