Cannot imagine caring about the “Game Awards”. Firstly, it’s a stupid mix of industry professional nominations and popularity vote, I think. Secondly, it’s called “The Game Awards” which is the least-inspired name ever. Thirdly, it’s mostly just trailers and the emphasis is put on the trailers, so if you got free advertising from it by being mentioned on it constantly you you’re out ahead anyway.
It’s optimized around dev costs and not performance, sadly.