AI-created “virtual influencers” are stealing business from humans::Brands are turning to hyper-realistic, AI-generated influencers for promotions.

  • Lucidlethargy@sh.itjust.works
    link
    fedilink
    English
    arrow-up
    49
    arrow-down
    5
    ·
    11 months ago

    If your job is easy, then it’ll probably get replaced with AI eventually. What’s easier than being an influencer?

    • tinkeringidiot@lemmy.world
      link
      fedilink
      English
      arrow-up
      26
      arrow-down
      1
      ·
      11 months ago

      If you only do the easy part, then yes that’s infinitely replaceable. Being a pretty face is exactly that, and AI can do that all day long.

      Being actually entertaining and engaging, though, is a different story, and AI is struggling to pick that up. And of course teams of corporate marketers continually fail at this.

      But yes, the “job” of “being attractive on the internet” can now be outsourced to machines.

      • BigPotato@lemmy.world
        link
        fedilink
        English
        arrow-up
        1
        ·
        11 months ago

        Right, but for corporations once you mention the lack of risk that your AI influencer will rape some kids or turn out to be something equally horrible the equation becomes infinitely skewed in the AI’s favor.

        So, what I’m saying is, rule34 people gotta get to work making all those AI do horrible things and we’ll be back to expecting our brand shills to have a heartbeat.

        • tinkeringidiot@lemmy.world
          link
          fedilink
          English
          arrow-up
          1
          ·
          11 months ago

          Clearly you haven’t spent 3 minutes playing with StableDiffusion. AI has already plumbed the depths of human awfulness.

    • UnderpantsWeevil@lemmy.world
      link
      fedilink
      English
      arrow-up
      7
      arrow-down
      1
      ·
      11 months ago

      So much of the job is face tuned and post-productioned anyway. And what are you even doing? Unboxing videos? Soy face in front of a sports car or a machine gun?

      The real job of the modern influencer isn’t sitting in front of a camera. It’s all the SEO and brown nosing and cross-posting to raise your brand profile.

      In a media economy where everything is online is it any wonder that an AI video in a feedback loop with a bunch of AI controlled bot “users” is going to max out on a platform that only knows how to reward these artificially manipulated metrics?