Digital design increasingly exploits users.
Interesting post about dark patterns.
But now Amazon has embraced a new kind of UX, as shown by the Amazon Prime cancellation process. What should be a single page with a “Cancel my subscription” link is now a six-page process filled with “dark patterns” - deceptive design tricks known to mislead users - and unnecessary distractions. This isn’t an accident. Instead, and this is the point of Decade 3, there’s a highly-trained, highly-paid UX organization at Amazon that is actively working to deceive, exploit, and harm their users. UX has completely flipped now, from advocating for the user to actively working against users’ interests. To boost profits, UX has turned into user exploitation.
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