That helps explain why Ted Cruz was involved in its early PR … he is a Mercer favourite.

Cambridge Analytica, a data-modelling firm that employs “psychographic profiling” and who US Republican presidential hopeful Ted Cruz recently spent $750,000 on, has helped boost LeaveEU’s social media campaign.



This entire year re-taught me more on the dynamics of social networking than all the previous years since I started using them; one centralized silo to the next. I’ll pass regardless.

“Out of the frying pan and into the fire…”

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