Not just to see WHEN but WHERE in the market are the entry points, google can cross reference all the kids apps and user habits that are already formed and hijack away. It’s not a certainty but it’s like the ambulance driver who moonlights as a personal injury lawyer, instead of a heart monitor in the back of the van, it’s the victim’s favorite slot machine to decide the fee structure.

They say the newcomer needs to be 9x as good as the incumbent and to win you must make legacy users cycle through the old reward mission at a faster rate than before. So much for distraction neutral life furthering apps in the future.