The Coca-Cola Company’s marketing was so effective at winning over female consumers with its original diet soda — Tab — that when it wanted to broaden the market to men, it had to create a whole new drink
  • @sexy_peach@feddit.de
    5•2 years ago

    I thought diet coke was for women and coke zero for men? At least that’s why I always drink diet coke, to break with gender expectations.

    • @Whom
      5•2 years ago

      That was definitely the marketing push behind Zero. I guess the associations must have changed between the 80s and 00s.