Eating meat that’s not really meat is the next frontier in China, one that sees plenty of challenges involving doubts about its safety, industrial production and consumer habits.

It’s really going to come down to classism. The rich can afford to eat meat in China; the wet markets are a sign of status and money. As the Chinese middle class grows they will begin eating more meat. What it will take is promoting the idea that rich westerners eat a vegetarian diet and somehow conveying the upper class is associated with veganism. imo


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