We do not want to give lessons to anyone, but figure that many may be interested in the synthesis of our internal debate that led us to choose what we did.
Additionally, is there interest in learning what worked for us and the techniques we are looking at or deploying?
I’m no expert, but the two most important things I’ve found in promoting are:
1) Know your audience and how to appeal to them
Are you trying to get attention from liberals who think socialism is evil death ideology, who will see the word #Revolutionary and dismiss it? Are you trying to find people with the knowledge required to help improve articles, who probably like the words Revolutionary and Education? Discuss and analyse what is the goal of advertising, who you want to appeal to, and what their reaction is likely to be when they see it.
2) A good promotion is mutually beneficial, not annoying shilling
When I was promoting my own artistic creations, I found communities and subreddits that liked those genres or themes or styles and posted in there. They were well-received in places that wanted to see that, and other places understandably didn’t care at all. Try and empathize with the audience, and share things that they would want to see or read, or that are relevant to a conversation they are having, such as helping to answer a question they have.
If your site doesn’t have things that can help people or that they want to see, putting lipstick on it and spamming it won’t make people like it. See what you have that people actually want (whether they know it or not) and give it to them!
This is just me spitballing here but social media is fuelled by drama.
Perhaps it’s possible to take the fight to Wikipedia and highlight the way that Wikipedia obscures facts, revises history, and uses loaded language to piggyback ProleWiki marketing onto?
