Google kills off FLoC, replaces it with Topics – TechCrunch
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FLoC (Federated Learning of Cohorts), Google’s controversial project for replacing cookies for interest-based advertising by instead grouping users into groups of users with comparable interests, is dead. In its place, Google today announced a new proposal: Topics. The idea here is that your …
  • @obbeel
    1•2 years ago

    The thing about the Internet is that when something is blocked or access is closed, other people can thrive, because it is easy to set up a hosting software or a server.

    These people want to thrive just a little, compared to companies whose greed knows no boundaries. So it works. Alternatives are created as long as the Internet have any semblance of being free.

    On the Internet, the money grabbing machine is obsolete, and it is hoped that it will stay that way. No need for ads or data mining, they’re inherently obsolete.