He portrays himself as incredibly smart but also quirky and relatable. Given the monetary stakes, I don’t doubt for a second that he has a public relations team guiding him. He’s a living advertisement.

So I guess I sorta like the persona he embodies in the sense of being smart and relatable. But I also really distrust that image and dislike the fact that it’s in the service of guiding consumer (and perhaps regulatory and worker) behavior to maximize profits.