That would explain where some of that $36bn paid for the meta verse went.

Edit: the problem has something to do with the type, length, and form of content on the different platforms. The length of YouTube videos is partly due to a deeply flawed commodity form. Content creators make increasingly longer videos, which are written solely with the purpose of selling products and services. It gets very boring very quickly. There’s a reason I don’t watch ordinary TV, and I’m certainly not going to subject myself to adverts just because the marketing execs figured out how to make an advert not look like an advert. For me, I don’t get turned off YouTube because videos are too long, but because the product placements make videos too long. It’s the same reason I don’t use Facebook or Twitter: the ratio between content and ads is far too high. For as long as these capitalists think their problem is TikTok or anything else out of China, rather than their own contradictions, they will never, ever fix the problem. Good riddance. Another symptom of the dying empire.